An SEO audit is the process of evaluating your website to see how well it is performing on search engines. You will be tasked to review your website, to identify areas where you have identified a problem. You will also be asked to make a change in the SEO guidelines that you have already been using.
The results are sent to you so you can improve it accordingly. According to companies like Victorious, the report also tells you where in the internet your website is performing better than any other website.
A Word about PageRank and the Backlinks
Google uses the PageRank algorithm to determine the top search result for a search query. It also uses other factors such as how many backlinks are on the website to help determine its rankings in the search engines. It is a combination of both, the PageRank and the backlinks. This algorithm is constantly adjusting and getting better, so your backlink profile can change rapidly. If you get a low PageRank, it doesn’t mean your website isn’t worth pursuing, but if it was low, it’s something to look into.
How to improve your Google rankings
Google’s search engine is pretty complex and is constantly improving in order to find the best possible results. It’s highly likely that you will have some kind of backlink on a website you visit. If not, that’s fine. However, if you are currently having a tough time getting links and it’s starting to feel like a lottery, I’m going to share with you some tips and tricks to help improve your SEO.
What’s a Backlink?
A link to another web site is basically a request to the person linking to the site (that’s you) to send the link to the site. Basically it’s like you are sending out a message through the Web’s physical world to say “Hey, I’m interested in you, here’s where I can find you”.
However, if someone else has already sent the link to you, they can get it. They can get it by either: (a) being “linked” to the page in the same way as you are “linked” to it, (b) by having their page or page URL in your browser’s address bar.
There are two different ways to have your link sent to another web site. They are: (a) “Internal” and “External” links: (b) External links that point to “Internal” pages (such as the page in your email signature or the page on your site that has a link to your site from the header of another page on your site.
When you publish a link to a site, you should be careful not to send people to other pages on your site that you do not allow people to visit. You should have a link on your site for the purpose of referring to the link in the third-party pages. If a user is sent to a third-party page without your permission, you must take appropriate action to protect the user from further abuse of that third-party page.